Basic Marketing Vocabulary For ESL Speakers

Need to brush up on English marketing terms for a project, meeting or an upcoming trip? Here's a list of common marketing vocabulary that every ESL speaker should have learned from their business language software and are keeping in their arsenal.

Brand. A noun that denotes a type of product made by a particular company (e.g. "Our brand of soap was first in sales last year.")

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Brand Identity. A noun that encapsulates how a company wants consumers to see their products. Are you a luxury item, a product for technical types, a bargain or something intended for women?

Brand Image. In contrast, with "brand identity," this refers to how consumers actually perceive your products (e.g. "We need to change our brand image.").

Launch. A verb that's used to refer to the introduction of a new product, along with a complete advertising and marketing effort (e.g. "During the launch of our new product next month..").

Consumer. A noun that refers to a person who buys the company's products (good and services)both in retail and wholesale (e.g."Our consumers were unhappy with the price hike.").

End User. A noun that refers to a consumer who uses a product, instead of selling it (e.g. "The end user feedback was very positive.").

Market Research. A noun that describes the process of collecting and processing information about customers, primarily concerning their feelings and attitudes about a particular product (e.g. "Market research indicates that consumers want more of the old version.")

Public Relations. A noun that refers to the act of creating and maintaining a positive image for your company in the eyes of both customers and the general public.

Basic Marketing Vocabulary For ESL Speakers

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