Showing posts with label Selling. Show all posts
Showing posts with label Selling. Show all posts

Wednesday, December 28, 2011

Power Selling - How to Convince People to Buy What You Sell

Power Selling - How to Convince People to Buy What You Sell

A salesperson sells - that is what he does.

As a salesperson, you may sell to people who desperately need whatever it is that you are selling. You may sell an item to someone who can live without it, but would like to have one anyway. You are also going to at least try to sell an item to people who could not care less about what you are trying to sell. These are the people who are going to need your skills in order to convince them. After all, the others are pretty well determined to have what you are selling anyway, aren't they?

So, how DO you convince people to buy what you sell?

You convince people to buy what you are selling, no matter what it is, by:

* Knowing the market and the people you are selling to.

* Knowing the product that you are selling as if you gave birth to it yourself.

* Knowing how to read people.

* Knowing how to talk the language of different people.

* Knowing when to back off and when to push just a little bit.

THE KEY CONCEPT OF CONVINCING PEOPLE TO BUY WHAT YOU ARE SELLING, SIMPLY STATED, IS KNOWLEDGE. Knowledge is the key that will get your foot in the door, will get your point across, and most importantly, will get that sale made.

1: Knowing the Market and the People That You Are Selling To.

Have you ever seen an older man try to talk "hip" to you kids in the hope of making a sale? It is feeble. They are not buying it. He is uncomfortable.

A good salesperson knows the crowd he is selling to and knows how to talk to them. You simply need to know how to hit their buttons and how to do so while still using your own style and your own voice.

ENGAGE EVERY POTENTIAL CUSTOMER AS "THE" CUSTOMER. Make them feel as if they really matter.

2: Knowing the Product as if You Gave Birth To It yourself.

Your products are your children, and you should be able to rattle off information about them as easily as the names of your kids. There is just something comforting buying from someone who really knows what they're talking about.

3: Knowing How To Read People.

A Good salesperson is like a good poker player. He knows when someone is bluffing him or stalling for time. He knows when they are about to all it quits and walk away. He knows this because much like a good poker player, he can read people. He knows the body language that says "sale" or "no sale". He can see "lower the price" in their eyes.

If you have never been able to read people, consider taking a course in body language, or at least leafing through a book that explains the basics so that you can get the hang of it. KNOWLEDGE, ONCE AGAIN, IS POWER.

4: Knowing How To Talk the Language of the People.

The same way you need to know the market, you need to know how to talk to people around you. Again, you are not going to use language that is counter-intuitive to you. IT IS POSSIBLE TO LOSE A CUSTOMER IF YOU ARE NOT TALKING THEIR BUSINESS LANGUAGE. You can adjust the conversation as you go. If you think you are losing them, go basic, but never lowbrow them.

5: Knowing When To Push A Little Harder and When To Back Off.

Not everyone is an easy sale. Some need a little more convincing. As a salesperson, you have to be able to see the "line" - the line that separates "just hard enough" from "way too damn hard", and you have to walk that line with your customers. This can be difficult, but paying close attention to customer's "cues" will help you to better understand where they are in the sales process.

Power Selling - How to Convince People to Buy What You Sell

Tuesday, November 1, 2011

Comic Book Conventions - 3 Awful Truths About Selling at Comic Cons

There are thousands of comic conventions held across the country each year. Local comic cons in your nearby city can draw nice crowds and the large national cons in San Diego and Chicago are packed houses with hundreds of thousands of eager comic buyers.

So, selling your comic books at conventions can potentially produce big money for you, but you should be prepared to accept 3 awful truths...

Bargain Books Wholesale

1. The awful truth about national comic cons. Buying space to sell your comics at national cons will be expensive and will sell out quickly. You may also have to travel a long way to get there. If this happens you'll need to figure out a way to transport your comic books there and pay for hotel and sleeping room space. Overall, this is going to be an expensive experience for you. However, the crowds at the large national cons can be enormous and the pace is fast and furious. It's not unusual to sell 00.00 worth of comics in 30 minutes and deal with a new collector or buyer every 30 seconds. At the end of the day, you can come home tired and exhausted...but potentially hundreds or even thousands of dollars richer.

2. The awful truth about some (not all) local comic conventions. If the local convention near your home is not well-publicized, you can find yourself sitting for hours, where no one shows up and you wonder why you decided to waste your day packing up your comics and plunking down for a table. At the end of the day, you can potentially come home very frustrated and angry. ...with only a few dollars in your pocket to show for a day's work. However, unlike national conventions, buying space at there is cheap and you can rest at home in your own bed at the end of the day and a local comic con -- if it is well-publicized -- can help you sell a lot of comics.

3. The awful truth about your competition. Needless to say, all comic conventions - large or small -- are competitive because other comic dealers are there set up only a few feet away from you. At the larger comic conventions, there will be dozens of other comic dealers and collectors who will be offering hundreds of thousands of comic books - many of them offering the same comics as you have. So, unless you have your comics priced right or unless they're extremely scarce, you will get passed up by most collectors, many of whom are there looking for bargains.

However, not everything is so dark and gloomy. Let me give you one big positive to selling at comic cons. By simply buying a table, taking the time to set up properly, you gain equal footing with dealers who have been selling comics for decades. This means that not only can you sell your comics, but you can now buy comics from other dealers at wholesale prices and turn around and resell them at retail...or for profit.

If you are prepared accept these 3 awful truths and the risks involved, then selling your comic books at comic cons can be a great way for you make money from your comic collection.

Comic Book Conventions - 3 Awful Truths About Selling at Comic Cons

For more tips on selling at comic cons and using other methods, check out "47 Ways To Sell Your Comic Books and Get Paid...Starting Today!" To get your FREE copy go to: http://www.ComicsToCash.com